NextWave Blog

We moved a button three inches and it led to 212 more move-ins. We took the primary call-to-action in a client’s tour-booking

Most sales directors know the senior living sales cycle varies a lot by care type, and assisted living decisions usually move faster

Search for senior living in almost any city and the top results, paid and organic, are usually referral sites such as A

 The senior living market is expected to grow bigger as baby boomers age and plan for moving into a senior living community.

In senior living, the person filling out your form is often not the future resident. It is an adult child trying to

INBOUND is one of the largest marketing conferences in the country – and it’s right here in Boston! This year over 21,000

Blogging is one of the most effective things you can do in terms of building long term organic growth for your website.

With the internet changing the way that way that we search and find information more and more people start their purchasing process

Pay-per-click (PPC) advertising puts your community at the top of Google when a family is actively searching, and you pay only when

When an adult daughter searches “assisted living near me” for her mom, the first thing she sees isn’t your website. It’s a

Ever wondered why some places show up when you search “pizza near me” and others don’t? They’ve put time into local SEO.

A senior living community is a very personal place, but it’s also a business. Keeping occupancy healthy means constantly reaching new families,