There are two communities in the same senior living family. Same ownership group, same brand, same marketing, just different locations. A daughter
Every senior living sales director has said it and every CEO has heard it. “The leads are bad.” Internet leads don’t convert.
Senior living occupancy hit roughly 90% this past quarter. Industry reports call it a recovery, but operators call it proof that things
We secret-shopped 150 senior living communities across 20 states. We submitted urgent tour inquiries through their websites. We used real phone numbers
Somewhere in a CRM right now, there are hundreds of leads sitting untouched. These aren’t bad or unqualified leads. They came in,
Splitting “three jobs” is the fastest path to more tours and less turnover Most senior living communities aren’t struggling because they have
A family fills out your inquiry form on a Tuesday night. They’re worried about Mom, and they’ve just sent the same form
About a year ago, we ran a large-scale secret shop across 150 senior living communities in 20 different states. Our goal was
When it comes to filling communities or booking home care assessments, not every lead is created equal. Some families are ready to
Booking a tour is one of the most critical steps in the senior living sales process, yet many leads never take this
The evolution of technology has not only represented a great advance in the services a senior living community can provide to their
Senior living sales leaders keep running into the same problem. Their teams are not working every lead, and many leads get one
