Senior living and home care lead response and conversion

Get more tours from the leads you already have.

We follow up on your old and new leads through phone, text, and email so your sales team spends its time giving tours instead of chasing dead ends.

Senior couple looking at a laptop together at home
Trusted by senior living operators across North America
Avista Senior Living Brightview Senior Living
★★★★★
“They turned our digital leads into actual tours of our communities.”
Carsten L.
Carsten L.
Avista Senior Living
★★★★★
“We’ve dramatically improved our number of new residents from digital.”
Mike T.
Mike T.
Brightview Senior Living
★★★★★
“They truly feel like part of the team.”
Ruth R.
Ruth R.
Sienna Senior Living
The reality for senior living sales

For senior living sales directors, following up on every digital lead is impossible.

On any given day, a sales director is responsible for:

Giving tours Guiding anxious families Chasing move-in paperwork Coordinating with care and ops Clearing a full inbox Answering the phones
78%of tour inquiries are never actually contacted
46 hrsaverage time to respond to a tour inquiry
2 attemptsthe industry average, when it takes 7 just to reach a lead
Source: NextWave secret shop of 150 senior living communities across 20 states, over 2 months.
You do not need your team to try harder. You need the follow up handled for them.
The solution

Here’s how lead response actually needs to work.

Respond in minutes

21× more likely
to qualify at 5 min vs 30 · MIT study

Speed to lead decides who gets the tour. The longer you wait, the faster the odds collapse.

Follow up for weeks

7 touches
the average it takes to reach a lead

Stay on them across phone, text, and email for weeks. Most conversations happen well after the first try.

Separate the roles

Two roles
response and tours, handled separately

The person chasing digital leads should not be the one running tours all day. Dedicated response is a proven best practice.

How our system works

The Occupancy Advantage System™

We become your follow up team, so your staff just gives the tour.

01

We gather your leads

Gather all of your leads from inbound, paid ads, and referral partners such as APFM & Caring.com into a centralized lead system we build for you.

02

We qualify your leads

Our staff personally qualifies your leads through our 30 day proprietary omnichannel process.

03

We deliver booked tours

We hand deliver qualified, booked tours to your sales team.

04

We guarantee tours actually show up

We guarantee the booking by nurturing and preparing the prospect with everything about your community, so all that is left is for you to give them the community experience.

05

You give the tours & sign new residents

All you have to do is give the tours and welcome new residents into your community.

The results
Portfolio value added
+$21M
in portfolio value, across a 29 community senior living portfolio.
+72%tours and move ins
+$2Mnet operating income
98%faster speed to lead
+50%more leads contacted
Our guarantee

Get 47% more tours in 90 days or you do not pay.

Performance based pricing. If we do not significantly lift tours, move ins, and NOI, we refund your setup fee and you keep every asset we built, from templates to pre tour packets to workflows.

Get a Free Revenue Recovery Audit
NextWave vs the industry
Industry
NextWave
Response time
46 hrs
Under 1 hr
Leads actually contacted
22%
70%
Follow-up attempts
2
9
Leads booked into tours
7%
15%
Source: NextWave Senior Living Tour Booking Study, 150 communities across 20 states.

Ready to work the leads you are already paying for?

Get Your Free Revenue Recovery Audit